Download Agile Marketing: Building Endurance for Your Content by Jeff Julian PDF

By Jeff Julian

every year advertising groups are requested to supply extra content material than the former 12 months whereas achieving an viewers that's consistently altering.

To accomplish those requests, we want a brand new set of instruments for dealing with the way in which we produce content material. those instruments may still enable our crew to observe our process, manage the advance of our content material, and supply the inner metrics we have to express our government groups the price linked to constructing significant content material. we have to be extra agile.

For approximately 15 years, Jeff Julian has used Agile procedures to control 1000's of software program tasks. those tasks scaled from small groups with basic net functions, all of the method as much as huge groups developing project severe platforms for the company. those instruments have confirmed precious for coping with tasks that final over a longer interval, bring resources usually, and adapt to the adjustments that happen within the enterprise.

Content advertising, while seen with the unique reason of the word according to practitioners who've visible good fortune with the version, has many center facets that align with the Agile technique. because the release of his on-line group in 2003, Jeff taught participants and agencies the right way to use Agile making plans instruments to damage up paintings, prioritize rules, and convey nice posts in response to the needs of the audience.

In this booklet, Jeff will enable you to undertake those ideas and increase the patience of your content material advertising and marketing efforts so that you can convey resources for your viewers whereas preserving a speed so that you can maintain through the years.

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